On this page I’m going to put together a list of resources I use with my clients, to help them, and potentially it can help you too.
It’ll be high level to start, and each has a details page you can jump into.
The key thing for you though is this question:
Can you track everything you do, from Ad Spend through to the Lifetime Value of your Clients?
If the answer is no, please get help to get that in as soon as possible. You’re likely leaving lots of money on the table, or throwing a bunch of it away.
(and yes, we can help you get that in place)
If you have any questions along the way, use the Contact Me page to ask me anything.
Articles for Advanced Marketers:

Ten Ideas on How To Improve Your ROAS (Return on Ad Spend)
Return on ad spend (ROAS) is a crucial metric for measuring the effectiveness of

Ten Ideas on How To Improve Your ROAS (Return on Ad Spend)
Return on ad spend (ROAS) is a crucial metric for measuring the effectiveness of