The Seven Steps To Online Marketing

On this page, I walk you through the seven steps of online marketing.

(I also add one at the end as a bonus, you’re welcome! 🙂 )

How To Digest This Page…

1. If you’re New to Online Marketing

If you’re brand new to online marketing, take your time, read each one, in order, and learn these, so you can better understand what’s in front of you.

2. Know Enough To Be Dangerous?

If you’re in the “know enough to be dangerous” camp – (and well done you for putting yourself there) 🙂 – it’s important for you to go through this list below and figure out which you may have skipped over, or perhaps not spent enough time on.

Take your time to read each step through, and be as honest as you can with yourself: Could you spend more time on any of these, to help you improve where you are today?

If you review the list below, and you think you have everything setup well (and you’re online efforts are both measurable and profitable), then you should move into the Veteran path.

3. Veteran Marketer

If you’re a veteran, you shouldn’t be on this page, you should be here: The Veterans Page

Let’s Jump In…

Here are the steps that I run through when helping our clients:

  1. Set Your Goals – what are you trying to achieve in life? How much time and money do you need each day/week/month? What’s really important to you in life? Is a work/life balance something you’re striving for? Are you looking to increase your hourly rate whilst reducing the numbers of hours you work? You need to be clear from the start what you’re after, so that any plan you create aligns with what you want. 
  2. Your Avatar – Now you’re clear on what you want in life, we’re going to work on getting clear on WHO you want to help – By identifying your target audience. Who are you trying to reach? What are their interests, needs, and behaviors? How can you best serve them whilst at the same time meeting all of your own goals? 
  3. Your Leveraged Framework – How do you want to best serve your audience? And how can you do it in a way that delivers massive value to them AND minimises the time you have to spend on your business? That’s your Leveraged Framework.
  4. Your Offer – Having a deep understanding of your Avatar means you know exactly what they need, and how you can best help them. Whether you have that already created today, or it’s in your head and needs to get out, it doesn’t really matter. What does matter is that your offer is you:
    1. trying to help your audience in the best way possible,
    2. in a way they can most easily consume,
    3. to get the end result you’ve designed for them.

    If you can get this right, it’s the key to unlocking true scale in your business, and this is one of the key breakthroughs our clients have when working with us.

  5. Your Marketing – Now we know who you want to help, and the offer we want to put out to your audience, we can choose the right online marketing channels: There are many online marketing channels to choose from, such as social media, email marketing, content marketing, pay-per-click advertising, and search engine optimization (SEO). Some of those are short term tactics, others are medium to longer term, so be careful to prioritise what meets your goals. Also, being crystal clear on who you’re helping (Your Avatar), means you know where they spend their time, so you know where to spend your time with your own Marketing.
  6. Your Promotion – Once you’ve created your content, you need to promote it. This can include sharing it on social media, sending it to your email list, or using paid advertising to reach a wider audience.
  7. Your Numbers – Feedback is key – you need to measure and analyze your results to see how well your online marketing efforts are working. This will help you refine your strategy and improve your results over time.
  8. Your Technology: As an extra bonus, this one is last, though quite often, it’s the one that slows so many people down – Technology. It’s only once you know your plan from the seven steps before this one, you can choose which technology will best fit what you’re trying to do. About 80% of my conversations with people who ask for help start with: “What technology should I be using Jamie?”, and my answer is: “Let’s talk through what you’re trying to do, then I can help you know what tech you need”. So tech comes last. Always.

By following these steps, someone who is new to online marketing can create a solid foundation for a successful marketing campaign.

If you need help with anything I’ve talked through above, let’s have a quick chat – the 15 minutes we spend together will be much quicker than emails or online chats, to get to the bottom of what you need, so you know where to focus next.

Click here to find a time to talk: 15 minute chat with Jamie