AI – be careful of how you use it

AI – Artificial Intelligence – is something that’s been coming for a while.

We’re surrounded by technology, and as each day passes, there are billions of dollars being invested to try to make it smarter.

The latest craze is the Chat GPT platform, which is an amazing step in the AI space, and for most who aren’t used to it, its “revolutionary”

But, it’s still got a way to go before you can rely on it.

Human experience trumps AI.

For now.

But we’re here in the now, and I want to share with you an example or two, from my own experiences.

One example is a quiz, and the other one is comparing AI with my own life experience.

And in both cases it showed me glaring gaps, that helped me understand how to best use it for me, and likely that will help you too.

Yes, you can write articles, emails, essays and the like with it.

And yes, over time, more and more people will jump on the band wagon to use it, but then the content that we’ll be surrounded with will be created by AI, and be missing two really important things: Life experience & your personality.

Both of which only you have.

And you can’t be replicated yet (sorry) 🙂

(says the guy who teaches people how to replicate themselves through Tech, Team and Templates… you just can’t do it through AI… yet…)

So, two quick examples…

Quiz Master Jamie and Jamie “The Marketer” McKean…

Quiz Master Jamie

You might not know this about me, but one of the hats i wear is as a Quiz Master on a Radio Show – I was asked during the first covid lockdown to help out, and however many months and years later, its still a daily slot, and quite a fun way to start my day.

Five questions, two radio show hosts, on an award winning radio station – and my job is to bring the questions and levity each morning.

Before one of the quizzes, I was asked by the hosts to have a themed set of questions about football (soccer), as it’s about to be the Womens Football World Cup, and New Zealand are in it.

(I’m not sure how long they’ll stay in it, but that’s a completely different topic)

So I thought: Chat GPT, let’s give it a spin, and asked the question:

“Give me 10 quiz questions and answers with a football theme that are New Zealand based”

(from experience, 10 means i can choose the 5 i need, and if you don’t ask for answers, you just get the questions 🙂 )

  1. Which country won the first-ever soccer World Cup in 1930? Uruguay
  2. Who has scored the most goals in World Cup history? Marta Vieira da Silva
  3. What is the name of the professional soccer league in the US? Major League Soccer (MLS)
  4. Who is the all-time top scorer for the New Zealand national women’s football team? Amber Hearn
  5. Who won the UEFA European Football Championship in 2016? Portugal
  6. What is the most goals scored by a team in a single soccer World Cup match? 10 (Hungary vs. El Salvador, 1982)
  7. Which country has won the most FIFA World Cup titles? Brazil
  8. Who is the all-time top scorer for the New Zealand national men’s football team? Chris Wood
  9. What is the name of the trophy awarded to the winner of the FIFA World Cup? The Jules Rimet Trophy
  10. Who is the current world record holder for the most goals scored in a single soccer match? Stephan Stanis (16 goals)

And it spat those answers out in all of about 5 seconds, but now we have to fact check these.

As I look down the list, some i know the answers too, and some i’ll want to fact check.

#2 is actually Miroslav Klose from Germany, so as soon as i see one wrong, I’m worried about the rest.

And it takes me about 15 minutes, and a lot of rabbit holes to fact check all the rest, and I’m still not 100% happy with #10, so the ones i’m most comfortable with i can lift and use.


But note the 5 second question to the AI led to literally 15 minutes of checking.

I could have easily been lazy, and just used them, but I do like to make sure whatever I put out to the world is as accurate as possible.

Which is a lovely segue into:

Jamie “The Marketer” McKean

As I was contemplating what AI could help me with, I asked it this question

“What steps would you follow if you’re just getting started with online marketing”

And here’s what it gave me:

  1. Define your target audience and ideal customer profile
  2. Develop a strong value proposition that speaks to your customers
  3. Create a website that is easy to navigate and visually appealing
  4. Implement SEO best practices to improve your search engine rankings
  5. Use social media to connect with your target audience and promote your brand
  6. Develop a content marketing strategy to attract and engage your audience
  7. Leverage email marketing to nurture your leads and drive conversions
  8. Measure your results and optimize your campaigns for maximum ROI

Re-read that list again – it looks quite impressive.

And if i wanted to do the 5 second job, i could easily share this with my audience, and say: “Here’s what you need to get started with online marketing”

That would have taken less than 2 minutes, and I’d look like a great guy for trying to help people.


And there is a but

Quite a big one…

As I read that list myself, and applying my 15+ years experience to answer the same question, I come up with a different set of answers.


Because whilst all that list, in that order, appears to be sensible, smart and right…

…and to be really successful you will actually want to do all of those above…

…there are two really important pieces missing (that I’d prioritise over SEO and Social Media), and the order in which you’d do them isn’t right either…

Here’s how I’d do it: The Leveraged Steps To Online

By the way – if you want to take the Chat GPT for a spin, the website is here:

Just remember, you can use it as a helper to guide you, but your experience and your personality are key ingredients missing from the AI.

For now.