Ten Ideas on How To Improve Your ROAS (Return on Ad Spend)

  Return on ad spend (ROAS) is a crucial metric for measuring the effectiveness of your advertising campaigns. It represents the revenue generated for every dollar spent on advertising. In other words, the higher your ROAS, the better your return on investment (ROI). As a team, we specialise in helping our clients increase their ROAS […]

A Drinking or Friend Problem? The joy of an Entrepreneur…

The Solo Journey… I sat on the couch last night, unwinding after a productive day, beer in hand, and thought to myself: I’m sitting here drinking alone in an evening. Do I have a drinking problem or a friend problem? It’s 9.30pm, and there’s plenty of beer in the fridge for me… …so it’s definitely […]

I love to help others, but…

I love to help others, but… …every now and again I need help too, and this is one of those times… …let me explain: I had a chat with someone last week, who told me that my two core expert skills of technology and marketing could be combined into something quite powerful – there’s a […]

A Personal Therapy Session In Print

This was printed recently in the Cambridge Chamber of Commerce Monthly News Magazine (a thank you too to Kaz Graphic Design for the great design work!):

Want to Double Your Hourly Rate?

Cheap Cheap Cheap No, that’s not the bird sitting in your tree outside, it’s how most services business owners seem to compete: Must be the lowest. Oooooh look, there’s a sale on, gotta match their prices. Gotta give huge amounts for the same price, it’ll cost me more, but that’s normal isn’t it? and so […]

Why do you think you do what you do?

“Why do you do what you do?” This was asked of me recently, and little did I know it would change my life. I’m going to share a very personal journey here. Every step of this journey you can use for yourself: “Why do you do what you do Jamie?” I thought I had the […]

What a 3 year old can teach you about Success

We forget things don’t we?… …it happens all the time, we’re either too busy or its age – but I witnessed this today and didn’t want to miss out on sharing a success lesson with you: I spent most of my morning with my 3 year old Emily. I knew that even though it was […]

Wet Fish Face Slap Marketing

You know somethings good when it smacks you across the face like a wet fish. OK, ok, I know – I haven’t been slapped by a wet fish either recently, but you get my point? Today’s Marketing Call In my call this morning on Marketing Can Be Fun we talked about how to frame one problem […]